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Our business development process
The preliminary aspect of our work involves: getting to know the client’s current business, the business model, products/services portfolio, business objectives, and the ambitions of the company leadership team. While this is completed, the facts and findings form the base for the business development “journey” ahead.
Rather than a distant partner, working closely with the client we follow our proven six-step business development process developed by our founder
Business development for new market entry Program in 6-steps
Step 1 – First of all, we stay abreast of what’s happening in our clients industry, what our client's competitors are up to in terms of products and service offerings, pricing, marketing strategies, etc.
Step 2 – This industry knowledge is then combined on an on-going basis with an understanding of our client’s business strategy, how our client’s benchmark against their competitors and, in addition, how their service/product offering would be perceived on the new marketplace. Consequently, providing a constant 360 degree view for the client.
Step 3 – We provide understanding of our client’s new market, market conditions and how the client’s offering would need to be adapted in order to capitalize on the available opportunities.
Step 4 – Especially relevant, we bring our creative mind set to our client’s business. We identify possible ways to improve our clients offering, marketing, sales/sales channels and pricing.
Step 5 – We prioritize the new business opportunities we have identified, compare potential returns for each new opportunity to the cost our client’s would need to incur to capitalize on the opportunity. Due to this, your company also gets a thorough cost-benefit analysis for decision making.
Step 6 – Finally, we help our client’s to bring the new opportunities we have identified and prioritized to fruition. Whether this involves help in negotiating internally or externally with various stakeholders Profekt Inovo is there to help you every step of the way. As a result, giving your company a trusted “Biz Dev” partner.