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Marketing and sales strategy development
Our marketing strategy consulting services include market assessment, “STP” framework development (i.e., Segmentation, Targeting, and Positioning), and marketing plan development.
PROEFEKT helps companies optimize their marketing and sales strategy to drive profitable growth. We do this by drawing together insights from your customers, markets, business environments, and internal organization. The result? The value-creating commercial strategy that is unique to your business — right down to individual products, programs, and customer segments.
Our marketing and sales capabilities includes:
- Brand strategy - Position, develop and invest in your brands to differentiate and drive growth.
- Loyalty & customer experience - Increase customer traction by providing the seamless experience they want.
- New product and service development -Bring a customer focus to developing new products and services.
- Pricing strategy - maximize overall profit while increasing margins and/or market share.
- Channel strategy - Make the most of your channels to market by being in the right places in the optimal way.
- Marketing strategy- Speak to the right customers in the right way at the right time. .
- Go-to-market and commercial organization- Define the optimal go-to-market strategy and commercial organization that will deliver against revenue growth or profit improvement objectives.
- Commercial excellence - Reinvigorate revenue growth and optimize sales and marketing spend.
- Customer targeting and value proposition - Identify the highest-priority customer segments to target, and define value propositions tailored to the needs of those segments.
-Salesforce effectiveness -Improve and accelerate sales performance by determining the right processes and enablers to maximize the commercial team’s effectiveness
- Business development - Constant Innovation & New Opportunities through Direct-to-Consumer Business Designs