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Market research and analysis

PROEFEKT can help you identify, measure, segment, and capture market growth opportunities to support a go-to-market strategy. We provide strategic market research and competitive intelligence services to business-to-business and industrial clients. We excel at custom qualitative and quantitative research and high-level strategic analysis.


 Understanding markets and customers are the bedrock on which business success and strategy are built. Proefekt Inovo designs and delivers high-quality in-depth market research tailored to individual business and market needs. We blend bespoke quantitative and qualitative survey technologies with internal and external sources of data to explore and discover what customers really want and, importantly, will pay for. We deliver models of market demand, identify customer preferences and key-value points, and create measures of business and marketing effectiveness to ensure the business or organization channels its resources efficiently.

Our sizing and segmentation work is multifaceted:

  • Sizing and segmentation tailored to your market - consumer, B2B, offline, online.

  • Triangulated methods for marketing sizing and estimation - top-down, bottom-up, comparative and analog validation

  • Segmentation via a priori analytics, usage groups, Pareto estimations, and statistical methods such as clustering or latent class using attitudes, preferences, and purchase history.

  • Segmentation using both discrete groups or overlapping group definitions

  • Segmentation by individual, or event, or use case, or business unit

  • Consideration of market structure factors (channel structure, buying groups, geographic elements, media use)

  • Estimation of size by the number of buyers, frequency of purchase, spend, cross related with share and potential share

  • Capture price sensitivity and model for demand and revenue

Next Service: Marketing  and sales strategy development

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