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Innovation planning and management
PROEFEKT is providing innovation services for start-ups and companies helping them grow and scale; universities, connecting research with business and helping to commercialize R&D; corporates, bringing innovation into big organizations; helping them build innovation communities and ecosystems locally and nationally
Anyone who wants to be successful in the long term is required to permanently assert themselves in competition with innovations. The focus is not on the ingenious ideas of individual inventors, but on the design of a management system that enables your company to generate a continuous stream of innovations.
The innovation strategy defines the direction of action, in which business areas and to what extent strategic sales gaps can be closed through innovations. In order to be able to determine this direction, a comprehensive understanding of the dynamics in one's own industry and the factors that determine competition is required. In essence, it is a matter of determining what significance incremental, radical, disruptive and architectural innovations should have for the development of the company.
A second element of the innovation strategy is the positioning of one's own company in the innovation value chain: Which innovation contribution should the own company make in innovation networks?
The innovation strategy defines the search fields for new ideas, sets the framework for portfolio planning and provides the basis for the selection of innovation projects.